Volkswagen Headline Font Manuals And Car

We created a flexible type system, lending the Volkswagen brand a new iconic face and matching it to the new product design at the same time.

It also ought to cover the different needs and expressions of a global brand.

In other words: more dynamic, more sympathetic and customer-centric.

Volkswagen Headline Font Manuals And Car

Volkswagen ought to receive an integral 360-degree customer journey from first contact with the brand through advertising and editorial design on the website and store design to the decisive move of buying a car, defined by consistency throughout automobile manuals and car interiors, such as on speedometers and board computers.

The visual appearance of the cars has evolved ever since and not less important the functional requirements in the different user fields have expanded.

Eventually, Futura no longer performed sufficiently enough in several components such as digital, technical manuals or cockpit screens and Volkswagen began searching for alternative typefaces.

Our research included communication design agencies working for the brand as well as UI developers, technicians and office users.

In another approach we analized the visual language of the automobile design itself and studied its developments over the past 80 years.

We came to the conclusion that a new typeface should be inspired by the design of the cars and that it ought to carry the idea of Volkswagen: cars you can rely on, outstanding engineering and a clean design driven by functionalism.

People should experience a feeling of well-being when they read headlines, manuals and other infos of Volkswagen.

This directs a focus on the smooth flow of words, and less on the energy of the letters.

We decided to develop two related type families, each optimized for their specific environment and needs.

VW Head is designed for applications that require large type sizes such as headlines: self-confident, strong in character and compact in appearance.

VW Text is ideal for longer text in smaller sizes: optimized color of the typeface in text blocks, reading rhythm and adjusted for small type sizes on screens.

For small text that delivers information we created VW Text.

A particular serif version was specially designed for body text in Volkswagen Magazine.

Whats more, fonts are also implemented in the digital on-board and navigation systems.

Volkswagen Headline Font Download